The New Brand
After our merger it was essential to create a new brand that captured the essence or the philosophy of Boronia K-12 College. We engaged a design studio who conducted interviews with the leadership team, staff and held focus groups with students. They also scanned relevant documents including our recently crafted vision and values statements and our new college motto:
‘Proudly Learning Together’.
They produced two brand concepts for us to choose from. The new logo design, as selected by the majority of staff, is clean and modern. The logo is not simply a ‘b’. Each semi-circular shape grows from small to large representing learners of all ages learning together in the Boronia K-12 College learning community. The brand mark uses semi-circular shapes to form a circle which reinforces the philosophy of Proudly Learning Together as a community.